Earthood Services Pvt. Ltd

  Companies worldwide are slowly but surely transitioning to net zero, but the total amount of carbon dioxide emitted globally is still very high. Sustainability goals are quite bold, but in reality, a lot of firms face the same issue. What should they do to neutralize these emissions that are not possible to get rid of today, and still be regarded as credible?  This problem becomes even more urgent as the pressure becomes higher. The investors are raising questions regarding climate claims. The regulators are making the rules regarding disclosure more stringent. The consumers are more knowledgeable than ever before. When the climate strategies are operated with a lot of carbon offsets and the transparency is not enough, trust can be very easily and quickly lost.  The answer is in the proper application of offsets and in the presence of integrity behind them. When verified emission reductions are the backbone of the offsets, they are transformed into a practical tool that...

  Let's assume a scenario!! A business releases an eye-catching sustainability report. Bold assertions of carbon neutrality. Excellent graphs showing lower emissions. There is a little issue though! 30% of companies accused of greenwashing in 2023 were found to have done so again in 2024.  Even more concerning? Globally, the number of high-severity greenwashing incidents increased by 30%. Why does this continue to occur? It’s because an excessive number of ESG reports lack thorough third-party verification. The figures present a concerning image. According to 91% of consumers, at least some brands use greenwashing. It's more than a statistic. It's a crisis of trust, and your competitive advantage vanishes along with trust. The Assurance Gap: An Imminent Danger Let's be honest about our current situation. By 2020, just 46% of S&P 500 ESG reports included any assurance. This indicates that over 50% of significant corporate sustainability claims remain unsubstantiated....